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This web site mcmotors.com states the following, "Bigger Inventory, Better Selection, Better Pricing! Please Click Above Inventory You Wish to View." Our analyzers noticed that the website also said " McLaughlin Motors in Moline, IL treats the needs of each individual customer with paramount concern." The Website also said " We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Website by Dealer." The website's header had McLaughlin Motors as the most important optimized keyword. It is followed by New, CADILLAC, and Subaru which isn't as highly ranked as McLaughlin Motors. The next words mcmotors.com used was Volvo. Moline was included but might not be viewed by search engines.